Broadcast & Cable Television
The television industry has seen exponential changes over the past 10 years and the disruption is likely to continue over the next decade. The influx of streaming services is shaking up the industry, bringing consumers a greater variety of entertainment. The transformation has redefined the industry’s business eco-system with new distribution channels (Direct-To-Consumer). Moreover, it has upended traditional advertising business models. By now, most broadcast and cable television companies have launched their own streaming services.
MediaSphere has played a key role in the industry’s transformation via executive placements. Our expertise spans all areas of Finance, Strategy, Corporate Development, Programming, Production, Advertising (TV, AVOD, Branded Content…….Programmatic), Marketing, Content Distribution, Business & Legal Affairs, Broadcast Engineering, IT/Technology.
Music & Live Entertainment
When it comes to assessing the music industry, it’s not always clear where to draw the line. The broadest definition encompasses actual consumer spending (concert tickets, streaming subscriptions, and so on) and B2B license revenues, but it will also include radio and other music-related advertising income.
MediaSphere is entrenched in all areas of the industry including Music Recording, Live Concerts, Music Festivals, Tour Operators, Music Streaming, Venues and Ticketing. As industry specialists we’re adept at helping clients attract Top Talent in areas such as Finance, Strategy, A&R, Producers, Publishers, Publicists, Tour Managers, Booking Agents, Audio / Sound Engineers etc.
Video Streaming
(SVOD, AVOD & TVOD)
Online video streaming is one of the most widespread internet activities across the globe. The online streaming services market is set to grow by $192 Billion between 2020 and 2025. The expansion of the video streaming market is fueled by factors such as rising mobile subscriptions, the use of mobile connected devices, and the ease of watching videos at any time and from any location. The video streaming market has also experienced scalable growth as a result of cloud-based video streaming solutions.
MediaSphere is imbedded in the industry’s growth. We bring a vast network of accomplished industry executives within Finance, Strategy, Business Development, Programming, Production, MarTech, Advertising, Partnership Distribution, Streaming Operations and Product Engineering.
Digital Media
Shoppable Media, NFT, and the Metaverse are three developing digital media trends ( See Below).
Social media, the world’s greatest digital aggregator, will reach a tipping point in its development of the next generation of retail buying: Shoppable Media. Opportunities abound, but companies entering this space—particularly video streamers—may be required to invest heavily in infrastructure and technology to provide a smooth and integrated shoppable media ecosystem on their existing platforms.
The explosive growth of Nonfungible Tokens (NFTs), as well as their success in providing scarcity and uniqueness to digital commodities, will drive new customer engagement and loyalty models. Beyond collectibles, NFTs are expected to generate additional innovations and revenue, while the expanding ecosystem makes it easy for more individuals to engage.
Each of these tendencies is bringing humanity closer to the Metaverse where individuals will spend more time in immersive, social, digital realms, with the digital world being pulled across the physical one.
MediaSphere is at the forefront of industry developments, working with executives who are spearheading innovation. Our firm is adept in the placement of administrative, creative, commercial and technical roles (i.e.: Finance, Strategy, Legal, HR, Marketing & Communications, Sales, Product Management, Engineering & Technology).
Sports
Professional sports in the United States are one of the biggest entertainment industry segments in the country. Within the NFL, MLB, NBA, and NHL alone there are over 120 professional teams generating nearly $17 billion in annual income.
At MediaSphere we’re dedicated to facilitating the growth and development of the industry through the placement of Top Talent within Sports News ( TV, Streaming and Digital Media), Major League Sports, Minor League Sports, Sports Associations, College Sports, eSports, Sports Betting and Sports Memorabilia. Our expertise spans all areas of business operations including Finance, Strategy, Merchandising, Ticketing, Events, Advertising / Sponsorship, Broadcasting Rights, Technology etc.
Video Games / eSports
Gaming is considered one of the most fascinating industries in tech because of its connection to culture, entertainment, and technological innovation. Gaming companies are using cutting-edge technology to provide their games to over two billion people across the world. The highest growth sectors within gaming are eSports and the Metaverse.
Newzoo defines eSports as being “professional or semi-professional competitive gaming in an organized format (tournament or league) with a specific goal/prize, such as winning a championship title or prize money).” By 2024, Newzoo predicts that the Compound Annual Growth Rate (CAGR) for eSports enthusiasts will be approximately 7.7% with a total audience of 577.2 million.
A newly released study from Ernst & Young LLP (EY US), “What’s Possible for the Gaming Industry in the Next Dimension,” finds that a majority (97%) of the gaming industry’s execs concur that gaming companies are best positioned to take advantage of the transition into the metaverse. As early adopters, gaming companies believe that the metaverse will change their business models and drive new revenue streams.
MediaSphere is at the helm of the gaming industry’s transformation. We work with Game Publishers, eSports Leagues / Teams, Gaming Equipment & Tech Companies (Console Gaming, PC Gaming, Cloud Gaming, Mobile Gaming and VR /AR Gaming). We’re nimble readily able to transition from business roles (i.e.: Finance, Strategy, Sales & Marketing) to technical roles (i.e.: video game designers, programmers, animators… QA Testers etc.).
iGAMING
The iGaming industry represents a dynamic and rapidly evolving sector of the entertainment and media industry. In recent years, the iGaming industry has experienced significant growth due to advancements in technology, increased internet penetration, and the widespread adoption of smartphones and other mobile devices. This growth has led to a surge in the number of online gaming platforms and operators, offering players access to a diverse array of games and betting options from the comfort of their homes or on the go.
Key trends shaping the iGaming industry include the rise of live dealer games, virtual reality gaming experiences, and the integration of blockchain technology for enhanced security and transparency. Additionally, the industry continues to evolve with the introduction of new payment methods, including cryptocurrencies, and the growing emphasis on responsible gaming practices.
At MediaSphere, we understand the key market drivers shaping the industry and the importance of being resourceful in sourcing top talent for highly sought after roles in everything from technology and software development, marketing and digital advertising, finance and compliance. For more information, please feel free to schedule a call with one of our advisors.
